mula. integrates and streamlines the design, purchase, storage and distribution of high-end promotional goods and emphasises the importance of employer branding.
mula. now works with Planetly to gain transparency about their carbon footprint and fully understand their biggest emissions drivers. The company is committed to take effective actions in order to make its offering carbon neutral.
Through our joint project, mula. not only became a carbon neutral company but also made its production in 2020 carbon neutral.
mula.’s mission is to reshape the old and dusty merchandise industry. In doing so, mula. defined sustainability as one of the key pillars of its operations.
To take this to the next level, mula. decided to work with Planetly who enabled mula. to analyse all its touchpoints, including office activities, products sold and logistics. mula. felt that Planetly understood its project best compared to other solutions on the market.
mula.’s carbon footprint includes not only direct and energy-related emissions (Scope 1 & 2) but also indirect emissions caused by purchased goods and services and other emissions that occur outside the organisation (Scope 3).
In a first step, we calculated mula.’s corporate carbon footprint by looking at building emissions (e.g. heating), employee emissions (e.g. commute & business travel), procurement emissions (e.g. external goods and services) and customer emissions (website visits by prospects).
But mula. did not want to stop there, but also account for its supply chain footprint - so we also analysed logistic emissions such as transportation and packaging and production emissions including purchased goods for production, machinery / capital goods and end-of-life.For the logistics part, we included all inbound and outbound emissions as well as packaging emissions.
For the production emissions, mula.’s products were divided into two main categories: fashion and non-fashion related products. Non-fashion related products include electronics, drinking containers, office items, food products, and other smaller items (e.g. stickers, keychains). The calculation of mula.’s products of 2020 includes the emissions arising from the production of the materials, the assembly process including production waste and the final disposal of the products.
The largest share of mula.’s footprint comes from the production of mula.’s sold products, with fashion merchandise accounting for the majority of those emissions. This is mainly driven by the production of the material needed to make the fashion products. The second largest share comes from transport, distribution and packaging, with inbound transportation accounting for the majority of those emissions. Activities from mula.’s office activities, such as heating, purchased goods and services and employee activities like commuting to the office came up to 56 t CO2e in 2020, with external services used and heating making up the majority of those emissions.
Before starting the partnership with Planetly, mula. already focused on being more sustainable across different areas of its operations.
Office: mula.’s office runs on green electricity which is already carbon neutral. The company uses recycled paper in the office and always looks for sustainable suppliers for food and drink supplies. To reduce commute emissions, mula. introduced a hybrid working setup from the start that enables employees to flexibly work from home if desired.
Outbound delivery: When sending deliveries out to its customers, mula. only uses recycled packaging materials. All packages are shipped via DHL GO Green, also resulting in carbon neutral shipments.
Inbound delivery: mula. educates its suppliers to reduce packaging waste when sending products. This starts with using bulk packaging or using organic packaging materials instead of plastic.
Products: mula.’s sourcing strategy is to rely on partners which are within Europe or close it. mula. also focuses on long-lasting products which are getting used and not just thrown away. And, where possible, mula. chooses products made from natural or recycled materials.
While reducing emissions is the most important for mula., the company decided to offset unavoidable emissions from 2020 by supporting high-impact climate projects. mula. wanted to support projects which are located close to the factories where its products get produced. After this pre-selection, mula. ran an internal survey, asking the team to select projects they want to support the most. The team picked projects in Turkey, the DRC and Kenya.
The wind project in Turkey will install additional state-of-the-art wind turbines to achieve the highest possible output and, consequently, emission reductions. The second project protects 300,000 hectares of bonobo and forest elephant habitat in the Congo Basin. The project itself features agroforestry nurseries and also supports local tribe communities who have lived in the Congo for hundreds of years.
Last but not least, the project in Kenya saves approximately 375,000 tonnes CO2e from being released into the atmosphere each year by providing efficient cookstoves to rural communities.