home24 Becomes a Climate Action Pioneer for Online Furniture

home24 is a leading pure-play home & living e-commerce platform in continental Europe and Brazil.

With Planetly, home24 has calculated and offset its carbon footprint for 2019 and 2020. The company has offset all emissions that occur between collection from suppliers and delivery to European customers. home24 also develops sustainable reduction strategies to optimise its carbon footprint in the long term.

Industry:
E-Commerce (Furniture)
Headquarters:
Berlin, Germany
Employees:
1,500+
Carbon footprint:
24,657.5 t CO2e (2020)
24872 t
Carbon Offset
(2020)
6
Offset Projects
2019 onwards
Analysis Period
About home24

Background & Objectives

home24 started in 2009 with the vision of making online shopping in the home & living sector easier and more accessible, and providing a real alternative to crowds, queues and closing times in furniture stores. Today, the company offers its customers a unique and personalised shopping experience with the help of scalable technology and has become one of the largest online furniture companies in Europe.

In recent years, home24 has already intensively addressed the issue of sustainability and consciously invested in environmentally friendly, sustainable solutions. In Europe, home24 now operates regional logistics and outlet centres itself, where returns are collected and marketed directly on site as returned goods. Returns therefore do not have to travel long distances, thus avoiding carbon emissions.

A large part of the product range is also made-to-order, which means there is no need for decentralised, large shop and storage areas and products are only stored if they sell frequently. With this approach, home24 avoids overproduction of promotional goods, which is common in traditional offline furniture retail.

For the next step on the way to carbon neutrality, home24 has found a strong partner in Planetly to measure and analyse the company’s carbon footprint. Planetly also supports home24 in reducing and offsetting these carbon emissions, so that home24 is now climate neutral for all included activities.

“From the very beginning, our business model with direct customer delivery instead of decentralised warehousing has been designed to be able to supply our customers sustainably with the most beautiful things for their homes. We are now taking this one step further and have not only measured our carbon footprint, but also offset our emissions.

Planetly has supported us very professionally and helped us in particular to understand the carbon drivers “transport logistics” and “goods distribution” – which are critical in our business model – in the best possible way. In the future, we can not only offset but above all also reduce our emissions so that our planet can continue to be an intact and diverse home for many generations to come.”

footprint

home24's Carbon Footprint

home24’s carbon footprint takes into account not only direct and energy-related emissions (scope 1 and scope 2) but also the emissions generated in the logistics chain by external service providers, transports and services, as well as employee emissions and emissions generated by clients interacting with home24’s digital channels (scope 3). All calculations take home24’s activities in Europe into account.

The footprint of home24 therefore includes all company activities between collection of their products from suppliers and delivery to the customer. Furniture is not yet included in the footprint but will also be considered in the future.

Analysis Results

Until the furniture reaches the consumer, unavoidable emissions occur. We had a closer look at them.

home24’s gross carbon footprint for 2020 is 28,791.1 t CO2e and includes all emissions generated between collection of the products from suppliers and delivery to customers. Since home24 works with a transport service provider who already offsets the emissions resulting from transport orders, 4,144.6 t CO2e can be deducted. Therefore, the net carbon footprint for 2020 is 24,657.5 t CO2e.

The largest share of the footprint was caused by transport, followed by external services as well as servers used by the company. Carbon emissions from buildings account for the third-largest share of the footprint.

When calculating the carbon footprint, we did not limit the analysis to emissions that occur directly in the company, but also took into account emissions that occur in the logistics chain through transport, service providers and services.

The calculation will also be reviewed and certified by TÜV Rheinland.

24,657.5 t CO2e
total carbon emissions (2020)
14,551 t CO2e
Transports & transport packaging
4,958 t CO2e
External service providers & servers
4,142 t CO2e
Building emissions (electricity, heating, waste, water)
Outlook

home24 Wants to Optimise the Carbon Footprint in the Long Term

home24 is aware that measuring its carbon footprint and offsetting it by supporting selected climate action projects is just the beginning.

The reduction and avoidance of carbon emissions will become an essential building block of home24’s corporate actions in the coming years.  

With the support of Planetly, the company will work on improving several business areas in terms of sustainable, carbon neutral action in order to optimise the carbon footprint in the long term.

CLimate action

home24 Offset its Carbon Footprint

Offsetting is a relevant stepping-stone to have an immediate impact on residual emissions. home 24 therefore decided to offset the company’s carbon footprint from 2020

At home24, the term “home” stands for our planet as a whole, biodiverse habitats and a beautiful and cosy home. These values are also reflected in home24’s climate action portfolio that includes six certified and high-impact climate action projects (in India, Indonesia, Rwanda, Turkey and Zimbabwe).

Wind Energy
Project Maharashtra

India
1 / 6

Wind Energy
Project Mokla

India
2 / 6

REDD+ Rainforest
Protection Project

Indonesia
3 / 6

Clean Water
Project

Rwanda
4 / 6

Wind Energy
Project

Turkey
5 / 6

Clean Water
‍Project

Zimbabwe
6 / 6