AdUp Works With Planetly on Shaping a Climate-Friendly Future

AdUp Technology, as the established brand of Axel Springer Teaser Ad GmbH, is a leading platform for Native Advertising solutions for publishers and advertisers.

The company wants to take responsibility for the greenhouse gases produced by its work, be a role model and thereby inspire others. They therefore joined forces with Planetly who helps them bring carbon transparency into their operations and to compensate emissions. AdUp is also committed to reduce emissions long-term.

Berlin, Germany
Berlin, Hamburg, Leipzig and Regensburg
Carbon Footprint:
65.7 t
72.2 t
Carbon Offset
Offset Project
Offset Projects
Analysis Period

Background & Objectives

One of AdUp's corporate values is freedom. They believe that we can all only be free as long as we care for and preserve our environment. In its daily business, all employees at the company contribute to what AdUp is about and what its common goals are through its own projects. That's how AdUp came up with the commitment to carbon neutrality. The project was driven and implemented by AdUp's employees and is now part of its regular company activities. They want to take responsibility for the greenhouse gases produced by their work, be role models and inspire others - because in every little everyday activity we have the opportunities to protect the climate. AdUp is happy that Planetly is supporting them so well in the implementation.

“We are delighted to be working with Planetly to kick-start our more climate-friendly future at AdUp. However, we are also aware that this is only a first step and are striving to fundamentally reduce our emissions further - for ourselves and the planet.”



's Carbon Footprint

To calculate the carbon footprint, we considered all relevant activities across AdUp's operations. This includes not only direct and energy-related emissions (Scope 1 & 2) but also indirect emissions caused by employees and other emissions that occur outside the organisation (Scope 3).

The various types of emissions are calculated in CO2 equivalents (short: CO2e) to make them addable and comparable. Adding up all emissions, AdUp had a footprint of 65.7 t CO2e in 2020.


Analysis Results

As a digital company, the majority of AdUp's carbon emissions are caused within scope 3, for example emissions caused by employees.Emissions in scope 1 and 2 are comparatively low.

65.7 t
t CO2e
total carbon emissions
5.4 t
t CO2e
Scope 1 emissions
8.9 t
t CO2e
Scope 1 emissions
51.4 t
t CO2e
Scope 1 emissions

AdUp Wants to Reduce Carbon Emissions

In addition to offsetting, AdUp is working in other areas to reduce the impact of its work on the climate. Most of AdUp's sites are powered by green electricity and some were built in a climate-friendly way. The company also signs documents digitally to save paper. Employees receive a subsidy for public transport tickets in their home cities and the company is currently testing the possibilities of working up to 100% mobile. For long-distance travel, AdUp prefers to use the train.

CLimate action

AdUp Offset its Carbon Footprint

Similar to the kick-off of AdUp's carbon neutrality project, all employees were part of the decision-making process for the offset project. Employees were able to vote for their favourite projects in a poll and the decision fell on the rainforest protection project in Indonesia.

The REDD+ rainforest project on the island of Borneo in Indonesia is saving 64,500 hectares of peat swamp forests from being converted into palm oil plantations. In addition, the project supports local communities in sustainable agriculture and protects biodiversity in the region.

REDD+ Borneo Rainforest Protection Project